Jobs To Be Done (JTBD) is a method (tool) created to reduce the guesswork of innovation. To that end, JTBD is intended to help us understand the relative importance of end user needs. And, to help us understand the end user’s perceived satisfaction with available solutions that address each of those needs. Understanding both helps […]
Category Archives: Articles
12
Feb
Feb
In the article Net Promoter Score Considered Harmful, UX expert Jared Spool refers to Net Promotor Score (NPS) as harmful, vacuous, and built on wacky science. It’s none of those things. NPS has helped company sense and respond to users, it can provide insightful data, and it’s built on brain science.
In the worlds of Lean Startup, Lean UX, and Design Thinking (DT), the prevailing wisdom tells us to build the smallest viable thing, test, evaluate, and iterate. The reason being, the more time, money, and effort you invest in the untested, the more you stand to lose. And, the more likely you are to get […]
Responsive, accessible, mobile-first, and progressively enhanced forms Web forms can be tricky business. Luckily there are some really smart guys out there keen to solve the challenges associated with doing web forms well. Making forms easy to fill out on touch device, making them easy to navigate for people using assistive devices, making them easy […]
Last month I was interviewed by Ethan Marcotte and Karen McGrane about the recent responsive intranet redesign I was involved with at Citrix. It was a true pleasure. Today they posted the podcast https://lnkd.in/e5NYAmX
26
Mar
Mar
This is an article I posted on LinkedIn. If you read “The Fold Manifesto” by Amy Schade of the Nielsen Norman Group (NN/g) and it has you convinced “the fold” is major design challenge, read this before you do anything rash like add a carousel to your homepage. Save yourself from worrying about one of the least important aspects […]
16
Sep
Sep
The folks at UX Motel reached out to me for an article to include on their blog that I thought I’d share here. The article entitled “Emotion-driven goals for UX and Business Success” cover the why and how of writing goals that identify a desired emotional outcome that can help inform business and design decisions.
Win User Loyalty by Targeting Logic AND Emotions from Mike Donahue Here’s the deck from my talk last month in London. I should have posted this a weeks ago.
In Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections, Douglas Van Praet offers some great insight into the connection between our emotion and motor systems based on research. This is great read for anyone that is truly concerned with successful marketing. It offers even more evidence that it is our emotions that drive […]
We’re living in a world where our devices are tracking our every move. Google, Yahoo, Amazon, eBay, Facebook, Pinterest, Twitter and countless other services are collecting crazy amounts of data on us. All this information is analyzed to uncover patterns of behavior so they and those they share their information with can better target us […]
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