Jobs To Be Done (JTBD) is a method (tool) created to reduce the guesswork of innovation. To that end, JTBD is intended to help us understand the relative importance of end user needs. And, to help us understand the end user’s perceived satisfaction with available solutions that address each of those needs. Understanding both helps […]
Author Archives: Mike Donahue
12
Feb
Feb
Details Axure (http://www.axure.com/) is a prototyping tool that not only allows you to provide electronic sketches, and interactive wireframes, but also supports flows, responsive designs, automated spec sheets, source control and more. Share deliverables easily by uploading them to Axure Share and get feedback from your team. Learn more about how to use this versatile […]
12
Feb
Feb
In the article Net Promoter Score Considered Harmful, UX expert Jared Spool refers to Net Promotor Score (NPS) as harmful, vacuous, and built on wacky science. It’s none of those things. NPS has helped company sense and respond to users, it can provide insightful data, and it’s built on brain science.
01
Jan
Jan
Details By Mike Donahue, Sr. UX Architect at Citrix This month’s Meetup is hosted by the Palm Beach Tech Association located in 1909 on the second floor in downtown West Palm Beach at 313 Datura St, Suite 100, West Palm Beach, FL 33401. “We don’t build websites for blind people.” That’s an all too common […]