Jobs To Be Done (JTBD) is a method (tool) created to reduce the guesswork of innovation. To that end, JTBD is intended to help us understand the relative importance of end user needs. And, to help us understand the end user’s perceived satisfaction with available solutions that address each of those needs. Understanding both helps […]
Category Archives: Research
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Feb
Feb
In the article Net Promoter Score Considered Harmful, UX expert Jared Spool refers to Net Promotor Score (NPS) as harmful, vacuous, and built on wacky science. It’s none of those things. NPS has helped company sense and respond to users, it can provide insightful data, and it’s built on brain science.