Category Archives: Link

6 Reasons No One Needs a Fold Manifesto

This is an article I posted on LinkedIn. If you read “The Fold Manifesto” by Amy Schade of the Nielsen Norman Group (NN/g) and it has you convinced “the fold” is major design challenge, read this before you do anything rash like add a carousel to your homepage. Save yourself from worrying about one of the least important aspects […]

Emotion-driven goals guest post on UX Motel

The folks at UX Motel reached out to me for an article to include on their blog that I thought I’d share here. The article entitled “Emotion-driven goals for UX and Business Success” cover the why and how of writing goals that identify a desired emotional outcome that can help inform business and design decisions.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

In Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections, Douglas Van Praet offers some great insight into the connection between our emotion and motor systems based on research. This is great read for anyone that is truly concerned with successful marketing. It offers even more evidence that it is our emotions that drive […]

Emotional Strategy for Balanced UX Design

Emotions are arguably the most powerful of human motivators and yet most design projects lack an explicit strategy to use or target them as part of the overall experience design. A truly fulfilling experience is one that balances our logical and emotional needs and wants. When an experience only satisfies the logical side of our […]

Responsive Design Won’t Fix Your Content Problem

In typical Karen McGrane fashion she makes a clear case for dealing with content first. Not just for responsive sites, but for any site. Seems like a lot of people are laboring under the mistaken impression that using responsive design means they can make a mobile website without dealing with their content problem. Where’d they get […]