Category Archives: Uncategorized

Emotional Strategy for Balanced UX Design

Emotions are arguably the most powerful of human motivators and yet most design projects lack an explicit strategy to use or target them as part of the overall experience design. A truly fulfilling experience is one that balances our logical and emotional needs and wants. When an experience only satisfies the logical side of our […]

What internet retailers should know about RWD on InternetRetailer.com

What Internet retailers should know about responsive web design: InternetReatiler.com  I was asked to write this article in response to a particularly inaccurate article that InternetRetailer.com had run that contain several misleading and just plain incorrect comments about responsive web design. In all fairness, the author of the original article was not a front-end developer and simply […]