Category Archives: Content Strategy

6 Reasons No One Needs a Fold Manifesto

This is an article I posted on LinkedIn. If you read “The Fold Manifesto” by Amy Schade of the Nielsen Norman Group (NN/g) and it has you convinced “the fold” is major design challenge, read this before you do anything rash like add a carousel to your homepage. Save yourself from worrying about one of the least important aspects […]

Responsive Design Won’t Fix Your Content Problem

In typical Karen McGrane fashion she makes a clear case for dealing with content first. Not just for responsive sites, but for any site. Seems like a lot of people are laboring under the mistaken impression that using responsive design means they can make a mobile website without dealing with their content problem. Where’d they get […]

Web Jeet Kune Do

What Bruce Lee can teach us about web design. “Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it […]

Notes from An Event Apart, April 2011

Over the last year or so much has changed in web design. Our big problem use to be backwards compatibility with IE6. But now we find ourselves in the midst of a zombie apocalypse. New smart-phones and tablets are popping up faster then the brain hungry undead in a George A. Romero movie. Luckily a […]