Win User Loyalty by Targeting Logic AND Emotions from Mike Donahue Here’s the deck from my talk last month in London. I should have posted this a weeks ago.
Category Archives: Presentation
I’m happy to announce I will be presenting an updated version of the Emotional Strategy for Balanced UX Design at the upcoming UXPA International Conference in London, July 22, 2014. Win User Loyalty by Targeting Logic AND Emotions looks at why emotions are such an important factor to consider at every stage of design. It […]
In this presentation I talk about the importance of balancing the useful, usable and desirable qualities of a web site to create a great user experience. Through a content out, mobile first, progressive enhancement approach you can reach the greatest number of potential viewers while ensuring the most appropriate experience for each in the process. […]