I’m happy to announce I will be presenting an updated version of the Emotional Strategy for Balanced UX Design at the upcoming UXPA International Conference in London, July 22, 2014. Win User Loyalty by Targeting Logic AND Emotions looks at why emotions are such an important factor to consider at every stage of design. It […]
Category Archives: Articles
This post, Responsive Strategy, by Brad Frost is a great read for anyone trying to decide how to approach retrofitting their existing site with responsive qualities.
Emotions are arguably the most powerful of human motivators and yet most design projects lack an explicit strategy to use or target them as part of the overall experience design. A truly fulfilling experience is one that balances our logical and emotional needs and wants. When an experience only satisfies the logical side of our […]
In this presentation I talk about the importance of balancing the useful, usable and desirable qualities of a web site to create a great user experience. Through a content out, mobile first, progressive enhancement approach you can reach the greatest number of potential viewers while ensuring the most appropriate experience for each in the process. […]
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