The folks at UX Motel reached out to me for an article to include on their blog that I thought I’d share here. The article entitled “Emotion-driven goals for UX and Business Success” cover the why and how of writing goals that identify a desired emotional outcome that can help inform business and design decisions.
Category Archives: Design
We’re living in a world where our devices are tracking our every move. Google, Yahoo, Amazon, eBay, Facebook, Pinterest, Twitter and countless other services are collecting crazy amounts of data on us. All this information is analyzed to uncover patterns of behavior so they and those they share their information with can better target us […]
Seems there are some folks out there that find designers difficult to work with. An old Quora discussion resurfaced recently that asked the question, “Why are designers harder to work with than engineers?” Speaking as a long-time designer, I don’t know what they’re talking about. I do just fine working with designers. What gives? I […]
Given the pace at which things change in the realm of web, when is something a true best practice, merely a current or common convention, or are we all suffering from a “consensual hallucination” as Jeremy Keith says? What was a best practice yesterday may not be tomorrow, or even today for that matter. Are […]
A great post on how to “think” about web development. Everyone should read this if they plan for their site to be seen beyond the desktop display. Maybe even more so if don’t think about your site being seen beyond the desktop display.
There’s a myth: progressive enhancement means ‘designing for the lowest common denominator.’ No: it means STARTING there. Jeremy Keith
There is more than a little written about mobile first design. The problem is that most of what’s written is focused on designing for devices and not the people that use them. Here are 7 common mistakes, or misconceptions, I hear people making when approaching web design from a mobile first perspective. No. 7: Thinking […]
A couple years ago I had the good fortune to hear Jeremy Keith give a talk at An Event Apart. During his talk he spoke about three important factors that make up our work – Goals, Principles and Patterns. Unfortunately it seems that all too often many of us only tend to the Goals and […]
I was recently interviewed for an article on addressing multi-device strategies of web apps for Smartbear Software’s blog. Specifically, responsive design and how it can help deliver an app to the largest possible market. It’s a nice piece but I would like to further clarify my statements. Article: Making Mobile Applications Alternate-Device Aware
Nailing down exactly what defines a brand can be tricky. Is it defined by fonts, colors, graphics and logos? Is it defined by the words and tone in the written and verbal messaging? What exactly does a brand represent anyway? A brand persona can help us define that and we’ll get to that in just […]
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